”Eh, no queue?” No doubt it was a weekday afternoon, but being typical Singaporeans, we quickly wanted to try what is “IN” for now.
Popular Korean Fried Chicken brand Mom’s Touch Chicken and Burger has opened at Paya Lebar Quarter (PLQ), to a relatively long queue during the opening weekend.
Established since 2004 with over 1,187 outlets in South Korea, the chain is brought over to Singapore by No Signboards Holdings which owns the master franchise.
The store is located at the outer arena of PLQ with limited seating area inside. So you got to count your luck to find a table and seats outside (students are quick and have already marked their territory around here), bear the heat on occasional hot afternoons.
The brand is called “Mom’s Touch” because it is supposed to represent the way a mother prepares for a meal for her family.
The chicken is hand-battered, hand-breaded, and marinated with Mom’s Touch special blend of seasoning for a fuller, tender and juicier taste. No ajummas spotted at the Singapore store though.
The menu is divided into chicken and burgers, with fried chicken items including Mom’s Fried Chicken in Original or Spicy ($8.70 for 2 piece set, $11.70 for 3), Mom’s Spicy Sauce Chicken ($8.90 for 2 piece set, $12 for 3), Chicken Tenderloin ($7 for 3 piece set).
A bundle of 9 pieces is priced at $27, and 12 pieces for $35.80 for the Mom’s Fried Chicken.
As for the burgers, you can look out for the Mom’s Thigh Burger ($8.70 for set), Incredible Burger ($9.80 for set), Bulgalbi Chicken Burger ($8.20 for set), and Deep Cheese Burger ($8.80 for set).
The Original Mom’s Fried Chicken reminded me of some of the other familiar brands, except that this was much cruncher and crispy. Not greasy to the touch too.
However, the meat unfortunately was on the dry side, lacking the tenderness and juiciness one would expect.
My friend mentioned between crispy + dry OR oily + moist, then he would rather have the former.
Competition, competition. I did think that Paya Lebar has a number of fried chicken shops, such as Arnold’s Fried Chicken and Jollibee which both have their loyal fans.
The weirdly-named Mom’s Thigh Burger ($8.70 for set, $5.70 for ala carte) came with freshly cut lettuce, onions, pickles and burger sauce stacked in between two oven-baked sesame buns.
Slightly on the pricier side, this reminded us of the capitol “Z” burger, but at least the thigh was of a good portion and juicy.
On a branding note, the Cajun fries and drinks came in generic packaging which made it harder to differentiate this with other fast-food joints, especially if people don’t know if this is a famous chain from Korea.
Mom’s Touch
10 Paya Lebar Quarter #01-37 Singapore 409057
Opening Hours: 10am – 10pm (Mon – Sun)
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